Note: Snap’s marketing means only publish audience gender data for “female” and “male” buyers, nevertheless the figures published for these demographics don’t generally add around the whole user determine, so percentages demonstrated below may not sum to one hundred pc.
You’ll locate our finish Digital 2024: Hong Kong report within the embed below (Just click here if you can’t see that, or If you're able to’t change the slides).
As we mentioned from the Fb segment earlier mentioned however, modifications from the audience access figures printed in Meta’s advertisement scheduling instruments don't essentially correlate with Over-all adjustments in its platforms’ Lively user bases.
A fresh sign Conference has been adopted for the whole number of the financial account since June 2023. From then on, an increase in economical non-reserve assets/reserve assets is indicated by a constructive price even though a lower in fiscal non-reserve belongings/reserve assets is indicated by a adverse worth.
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“Believed audience sizing will not be a proxy for month-to-month or every day Energetic consumers, or for engagement. Estimates aren’t made to match populace, census estimates read more or other resources, and should differ according to things such as the number of accounts throughout Meta systems anyone has, what number of short term guests are in a certain geographic area at a provided time, and Meta person-noted demographics.”
By way of example, consumer study findings printed by GWI often offer you really a different photograph of X use by gender in comparison with X’s own audience data.
It’s crucial to stress that these marketing attain figures do not necessarily stand for the identical thing as month to month active user figures however, and there may be significant variations in between the size of YouTube’s advert audience and its total active consumer foundation.
You’ll also obtain the whole Digital 2024 report for Hong Kong in the “full report” segment beneath, but we’ll start off by having a look with the critical headline figures for Hong Kong this yr.
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But In spite of these caveats, Meta’s advertisement access data nevertheless features beneficial insights into how Facebook use is evolving.
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Observe: Meta’s advertising and marketing sources only publish viewers gender data for “feminine” and “male” end users.
To be a result, our most current figure for social media marketing use might appear to be really diverse to your values that we posted in former years.